How can we help truck drivers meet compliance regulations and drive safely on the road?

Restructuring Geotab Drive, a mobile app that encourages corporate vehicles drivers to stay compliant on the road and allows fleet managers to improve productivity and safety of their vehicles.

Restructuring Geotab Drive, a mobile app that encourages corporate vehicles drivers to stay compliant on the road and allows fleet managers to improve productivity and safety of their vehicles.

Restructuring Geotab Drive, a mobile app that encourages corporate vehicles drivers to stay compliant on the road and allows fleet managers to improve productivity and safety of their vehicles.

Role

Product Designer

Platform

iOS & Android Mobile App

Year

2022

2022

My experience at Geotab

My experience at Geotab

My experience at Geotab

My experience at Geotab

Simplifying the complexity of compliance tasks

Simplifying the complexity of compliance tasks

Simplifying the complexity of compliance tasks

Geotab supports businesses to track their company vehicles in real time, enhancing safety of drivers and cutting operational costs of vehicles.

As a designer in Drive team, I balanced the distinct needs of users (drivers) and customers (fleet managers), building intuitive solutions for 3 million uers across 40K global companies.

Geotab supports businesses to track their company vehicles in real time, enhancing safety of drivers and cutting operational costs of vehicles.

As a designer in Drive team, I balanced the distinct needs of users (drivers) and customers (fleet managers), building intuitive solutions for 3 million uers across 40K global companies.

Geotab supports businesses to track their company vehicles in real time, enhancing safety of drivers and cutting operational costs of vehicles.

As a designer in Drive team, I balanced the distinct needs of users (drivers) and customers (fleet managers), building intuitive solutions for 3 million uers across 40K global companies.

Problem: What's not working?

Truck drivers face difficulties with shift logging, resulting in regulatory problems, incomplete wages, and overlooked vehicle maintenance.

Truck drivers face difficulties with shift logging, resulting in regulatory problems, incomplete wages, and overlooked vehicle maintenance.

Geotab Drive (mobile app) has been putting a strain on truck drivers' safety, failing to consider their day-to-day needs. As a result, many logs are incomplete or missed altogether, leading to fines, lost wages, and an inability to track vehicle issues effectively. These problems not only increase operational costs for fleet managers but also create inefficiencies across the business, impacting both safety and overall performance.

Geotab Drive (mobile app) has been putting a strain on truck drivers' safety, failing to consider their day-to-day needs. As a result, many logs are incomplete or missed altogether, leading to fines, lost wages, and an inability to track vehicle issues effectively. These problems not only increase operational costs for fleet managers but also create inefficiencies across the business, impacting both safety and overall performance.

Geotab Drive (mobile app) has been putting a strain on truck drivers' safety, failing to consider their day-to-day needs. As a result, many logs are incomplete or missed altogether, leading to fines, lost wages, and an inability to track vehicle issues effectively. These problems not only increase operational costs for fleet managers but also create inefficiencies across the business, impacting both safety and overall performance.

Impact & Value Proposition

How did this project help the business and users?

How did this project help the business and users?

Streamlined onboarding for new users, reducing the learning curve and associated costs

Streamlined onboarding for new users, reducing the learning curve and associated costs

Streamlined onboarding for new users, reducing the learning curve and associated costs

Onboarding new users had incurred high costs and time due to the complexity of compliance tasks. Improving usability through this project benefited both current and new users, allowing them to quickly master task completion.

Onboarding new users had incurred high costs and time due to the complexity of compliance tasks. Improving usability through this project benefited both current and new users, allowing them to quickly master task completion.

Onboarding new users had incurred high costs and time due to the complexity of compliance tasks. Improving usability through this project benefited both current and new users, allowing them to quickly master task completion.

Made the mobile app self-sufficient to minimize the intervention of fleet managers

Made the mobile app self-sufficient to minimize the intervention of fleet managers

Made the mobile app self-sufficient to minimize the intervention of fleet managers

This improvement made the mobile app more intuitive for drivers, reducing the need for fleet managers' involvement. It minimized disruptions and enabled drivers to solve issues independently, boosting user autonomy.

This improvement made the mobile app more intuitive for drivers, reducing the need for fleet managers' involvement. It minimized disruptions and enabled drivers to solve issues independently, boosting user autonomy.

This improvement made the mobile app more intuitive for drivers, reducing the need for fleet managers' involvement. It minimized disruptions and enabled drivers to solve issues independently, boosting user autonomy.

Improved task completion rate to ensure user compliance with road regulations

Improved task completion rate to ensure user compliance with road regulations

Improved task completion rate to ensure user compliance with road regulations

Optimizing key user flows helped drivers efficiently complete tasks while staying compliant, improving business productivity. This approach reduced the need for costly fixes for non-compliance, saving resources and promoting smoother operations.

Optimizing key user flows helped drivers efficiently complete tasks while staying compliant, improving business productivity. This approach reduced the need for costly fixes for non-compliance, saving resources and promoting smoother operations.

Optimizing key user flows helped drivers efficiently complete tasks while staying compliant, improving business productivity. This approach reduced the need for costly fixes for non-compliance, saving resources and promoting smoother operations.

How's it like to work with Heigi?

Sneak peek of how I work

Sneak peek of how I work

Check out this video clip of the workshop I led to share best mobile practices with the design team!


Using examples of good and bad design, I explained key principles and connected them to improvements for Geotab’s products. This session enhanced the team’s understanding of mobile UX and aligned our design approach with the growing needs of optimizing mobile experience.

Check out this video clip of the workshop I led to share best mobile practices with the design team!


Using examples of good and bad design, I explained key principles and connected them to improvements for Geotab’s products. This session enhanced the team’s understanding of mobile UX and aligned our design approach with the growing needs of optimizing mobile experience.

Check out this video clip of the workshop I led to share best mobile practices with the design team!


Using examples of good and bad design, I explained key principles and connected them to improvements for Geotab’s products. This session enhanced the team’s understanding of mobile UX and aligned our design approach with the growing needs of optimizing mobile experience.

Hear more stories!

Hear more stories!

Hear more stories!

Since this project is under a strict NDA, I cannot publicly post my work here. But I'd love to share my learnings and experiences with you so feel free to reach out!

Since this project is under a strict NDA, I cannot publicly post my work here. But I'd love to share my learnings and experiences with you so feel free to reach out!

Since this project is under a strict NDA, I cannot publicly post my work here. But I'd love to share my learnings and experiences with you so feel free to reach out!

Made with tender loving care &

Fuelled by blueberry matcha smoothie

Come say hey to Heigi!

Made with tender loving care &

Fuelled by blueberry matcha smoothie

Come say hey to Heigi!

Made with tender loving care &

Fuelled by blueberry matcha smoothie

Come say hey to Heigi!

Made with tender loving care &

Fuelled by blueberry matcha smoothie

Come say hey to Heigi!